Google Zero: How AI Overviews Are Changing SEO and What Businesses Must Do
Table of Contents Introduction The way we use search engines is undergoing the biggest transformation since Google was founded. With the introduction of AI Overviews and AI Mode, Google now answers many queries directly — summarizing multiple sources and presenting them at the top of search results. This has led to the concept of “Google Zero”: a future where […]
Google August 2025 Spam Update & The Rise of AI Search: What Businesses Need to Know
Table of Contents Search in 2025 looks very different from even a year ago. Two big forces are reshaping how people find information online: If you run a business or manage marketing, you need to understand both. The good news? You can stay visible, compliant, and competitive by focusing on fundamentals while preparing for AI-driven […]
The Anatomy of a Winning SEO Campaign for US Businesses in the Generative AI Era
Table of Contents In the hyper-competitive US digital market, a successful Search Engine Optimization (SEO) campaign requires more than just high rankings—it demands a strategic, integrated approach focused on measurable Return on Investment (ROI) and future-proofing against evolving search technology. At Dexora Digital, we define a winning campaign by the synergy of three indispensable pillars: Technical SEO, […]